"We have always found the Irish a bit odd. They refuse to be English." --Sir Winston Churchill
However, this year I am determined to reclaim St. Patrick's in my own way and focus on how being engulfed in green can be of benefit--not in the green beers and trashy 'kiss me I'm Irish' (or God forbid 'kiss me I'm Iowa-ish') t-shirt way, but in going green and making a commitment to sustainability.
Each year blogger Julie Urlaub of the Talga Company writes about going green on the world's greenest day. You can read her posts from the past three years here, here and here. Each post is a nice reminder that there is much we can do to make small changes in our every day lives that can make a really big difference. With this inspiration I give you, the first annual SJVCEO "Get Yer Green On!" St. Patrick's Day challenge:I thought we should make year one easy...so easy even a drunken leprechaun could manage. So, this year the team at SJVCEO challenges you to Get Yer Green Beer On! No. Do not--I repeat DO NOT--add artificial food coloring to your cheap brew. Instead, select your golden goodness from a green-leading brew! Huffington Post ran a piece on the top eight green U.S. breweries, with Fat Tire and Sierra Nevada leading the pack in sustainable business models and taste.
"Here's to a long life and a merry one. A quick death and an easy one. A pretty girl and an honest one. A cold beer--and another one!"


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