There is no denying the influence of professional sports on consumers.
Professional football, basketball, hockey, soccer and other sports generate $19 billion in revenue annually. Star athletes earn multimillion-dollar paychecks, make millions more in endorsements and have throngs of admirers.
Stick their face on a cereal box, and it flies off the shelves. Footwear makers see sales soar if an athlete promotes their sneakers. So, it is nice to see that professional sports is starting to increase awareness of green living and sustainability.
Six teams - Seattle Mariners, Seattle Seahawks, Portland Trail Blazers, Vancouver Canucks, Seattle Storm and Seattle Sounders FC - are founding members of the non-profit Green Sports Alliance. The mission, to quote from its Web site, is to, "reduce the environmental impact of professional sports and to inspire fans to join us in these efforts."
Here's a link to a story on the new sustainability league, which in turn links to the Green Sports Alliance.
One goal is to share best practices on water, energy and waste management. and to share them with other teams.
With big business, the military and now professional sports spurring the green movement, it is only a matter of time until it gains a foothold and takes off.
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